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Search Engine Marketing (SEM)
What is Search Engine Marketing?
SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results, typically at the top of the 1st page of results or in some cases the bottom of the first page of results.
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Search engine marketing displays your ads based on your specific keywords. This ensures your ads are served up to consumers looking for your business.
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Search engine marketing is a great tool to help drive leads to your website and business. This is a crucial piece to the marketing campaign puzzle.
How Do I Know It's Working?
All of our SEM, or search engine marketing campaigns are fully tracked. All of our clients are given detailed reporting monthly on the performance of their search campaign.
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On these reports you are able to see:
Impressions-How many times your ads were viewed.
Reach-How many individual people saw your ads.
Clicks-How many people clicked on your ads.
Calls-How many calls were driven from your search campaign.
In addition to this important data, you will also receive a breakdown of where your traffic is being driven from and more!
Which Site is Best for SEM?
The site that dominates the search industry is Google. Westport Interactive Media partners with Google to help give you the best search engine marketing campaigns available.
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To learn more about getting your business found on Google through SEM, give us a call today. We would be happy to better assist you and your needs with a complimentary marketing consultation.
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Schedule your marketing consultation now 475.889.3255!